Highland Brewing is closing its taproom through the end of 2020 and will go into “hibernation” into early 2021.
“After careful consideration, the team and I have come to the decision to temporarily close our Taproom after regular service Wednesday, Dec. 23,” said Highland president and CEO Leah Wong Ashburn. “Our hibernation will continue into early 2021, with curbside pickup reopening Jan. 6 and full reopening at a later date.”
The decision to voluntarily close the taproom doors was made with a few factors in mind:
• The loss of outdoor seating options due to colder weather
• Increased safety mandates regarding capacity, hours, and operations
• The local increase in COVID cases and projections for that upward trend to continue through the holidays.
What that means for the beer
Brewing operations will remain full steam ahead, around the clock. Curbside pickup at the brewery will also close down Dec. 23, but and will reopen Jan. 6. Highland beer will be continuing its distribution in stores as usual.
“Plus, we have some exciting new beers to share in 2021.” Ashburn said. “Keep an eye out for our upcoming releases.”
Meaning for the Highland team
The decision to temporarily close was made out of care for the health and safety of the Highland team. All of Highland’s hospitality team members will receive support during this closure including paid time off and shifts available to focus on taproom improvement projects, training courses, and supporting other departments.
“Looking back on this crazy year, we’ve had so many unforgettable moments from curbside pickups with free toilet paper in March to a completely re-imagined Cold Mountain release in November,” Ashburn said. “While I worked with the hospitality team as a bar-back over Thanksgiving weekend, I looked out on the busy Taproom and paused for just a moment to reflect on how grateful I am for your support throughout this year. Thank you. We appreciate the fun moments and look forward to more.”
While the Highland folks miss seeing people around the Taproom for a while, the staff members wish everyone a healthy and happy holiday season.
“We look forward to welcoming you back in the New Year,” Ashburn said. “Stay tuned for reopening details in early 2021. In the meantime, we have some holiday crowler specials this week, so you can take Highland home and celebrate with us over the holidays.”
Highland Brewing is at 12 Old Charlotte Hwy., in Asheville. Visit: www.highlandbrewing.com.