The “PB&J sandwich in a glass,” Peanut Butter Jelly Time makes its return to the Catawba menu the weekend of April 2 — coincidentally in time for National Peanut Butter and Jelly Day.
When Catawba Brewing’s Peanut Butter Jelly Time (5.7 percent ABV) made its debut in 2012, no one could have predicted the phenomenon it would become by its 10th annual release.
At the time, brewing with peanuts was virtually unheard of in a craft beer era in which brewers were less adventurous with adjuncts as compared to 2021 standards.
What started as a small-scale tribute to a friend’s young son has evolved into the brewery’s most anticipated Specialty Series release with growing demand for the beer every year.
Continuing a tradition started in 2018, the release party for Peanut Butter Jelly Time will include three specialty variations of the beer. PB&J flavors for 2021, in addition to the original Raspberry, will include Strawberry-Rhubarb, Grape, and the debut of Orange Marmalade.
The beer will be available for pick-up or purchase at tasting rooms when the doors open at each location April 2. The brewery has planned Covid-responsible festivities in accordance with CDC and North Carolina guidelines.
Peanut Butter Jelly Time starts as a light brown ale with a touch of wheat in its malt bill, providing the bready base for the star ingredients – real raspberry puree and whole roasted North Carolina peanuts. The beer will be available on draft and in 4-pack 16oz cans. Find it at all five Catawba tasting rooms, the Palmetto Brewing tasting room in Charleston, and in five-state distribution.
PB&J Strawberry-Rhubarb is available in 4-packs for its third consecutive year with limited distribution.
Small batch draft-only PB&J Grape and Orange Marmalade were brewed in Catawba’s Asheville and Charlotte brewhouses, and will be sold exclusively in their tasting rooms. A special PB&J flight will be offered while supplies last, and new PB&J merch items and glassware will be available for purchase April 2.
Catawba Brewing Co. has been an industry leader in Western North Carolina’s craft beer scene for two decades. The company was founded in 1999 by WNC natives, the Pyatt family, who were inspired by their weekend homebrew hobby. The business has grown exponentially to become a major craft beer supplier across five states.
Catawba now operates breweries and tasting rooms in four NC cities — Morganton, Asheville, Charlotte, and Wilmington – embracing a hybrid wholesale/retail strategy. With the 2018 acquisition of Palmetto Brewing Co. in Charleston, South Carolina, the Pyatt family hobby has spawned one of the Southeast’s largest and most diverse craft brewing entities.
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